Spread the word about your new Mobile App!
Thank you for including the Mobile App in your ministry toolbox to extend your reach, build your community, and encourage financial stewardship.
First impressions are significant, so we’ve created this brief Implementation Guide to help your rollout succeed.
Promoting with Purpose
Begin with Establishing a Clear Timeline.
Any successful implementation will begin with clear expectations and a timeline for your Mobile App Launch. We suggest planning a minimum of four weeks for promotion to your congregation after you have created your Project and are ready to Publish.
Develop a Communication Strategy
Your members will be more hesitant to download and use the Mobile app if they don't clearly understand how it will benefit them. Communicating the added value beforehand will ensure a higher adoption and utilization rate among your members. A software tool is only helpful if it is used!
A few things to consider:
Highlight practical ways a Mobile App will impact your members.
For example, “If you happen to miss next Sunday’s message, you’ll be able to listen to that message through the app while you cook dinner or take an evening run.” Focus on how your church plans to use the mobile app in your community's daily life.
Communicate through multiple mediums.
Use your church website, social media, the pulpit, worship guides, etc., to get the message out. You don’t want anyone to be surprised or confused about what the Mobile App is and what it does.
Communicate early and often.
If you wait until the week before the launch to announce the Mobile App, you will already be at a disadvantage. You want to build excitement and anticipation for this exciting new tool your church will utilize. Spend a few weeks ramping up the promotion before you launch!
Preparing for Launch
Once your app is configured and published, you can avoid some potential obstacles to adoption by doing the following:
Identify a Mobile App Lead
Select one of your staff or Key Leaders to serve as the primary contact for your members. They will invariably have questions about the app's functions, privacy, and security. By having a point person, you can more effectively address any concerns and champion the app in your congregation.
Employ some in-house testers.
Use your staff or key leadership as the initial guinea pigs for the Mobile App. Have them use the Mobile App for a week to identify any functionality issues that must be addressed before your launch. Check for accurate spelling and grammar, image formatting, and to get some initial feedback.
Link Directly to Your App!
Pro-Tip: Save your members time searching the Apple or Google Play Stores!
Under the Promote icon (megaphone), we provide two easy ways to link directly to your app.
(1) Link to your App's Pre-created Promo Page.
We provide a pre-built landing page directly linked to your church's mobile app. You can link to this page from your website or social media or include the link in an email or text message!
(2) Embed App Store Buttons on your Website
Create a page on your website to promote your Mobile app, and use our Embed Code to add Apple & Google Play Store buttons that link directly to your App!
Example: See The Church Without Walls. They lead their mobile app promotion page with embedded App Store buttons, followed by helpful screenshots and key app features!
Lead from the Front
When you're ready to roll out your Mobile App, make it a big deal in your congregation's life. Highlight its release through all your communication channels. Share about it during service announcements. If you're the pastor, tell your members how you use it! Consider doing an Adoption Contest through your Small Groups or Sunday School classes. Whatever your strategy, execute it with enthusiasm! People will follow your lead!
🎉 If you are excited about our Mobile App, then your congregation will be as well. 🎉
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