Promotion and Launch

Spread the word about your new Mobile App!

Thank you for making the Mobile App a part of your ministry toolbox to extend your reach, build your community, and encourage financial stewardship. First impressions are significant, so we’ve created this brief Implementation Guide to help your rollout be a success.

 

Promoting with Purpose

Begin with Establishing a Clear Timeline

Any successful implementation will begin with clear expectations and a timeline for your Mobile App Launch. We suggest planning a minimum of four weeks for promotion to your congregation after you have created your Project and are ready to Publish.

 

Develop a Communication Strategy

Your members will be more hesitant to download and use the Mobile app if they do not have a clear sense of the purpose of the application and how it will benefit them. By communicating the added value beforehand, you will ensure a higher adoption and utilization rate among your members. A software tool is only useful if it is used!

 

A few things to consider:

 

Communicate through multiple mediums

Use your church website, social media, the pulpit, worship guides, etc. to get the message out. You don’t want anyone to be surprised or confused about what the Mobile App is and what it does.

 

Communicate early and often

If you wait until the week before the launch to announce the Mobile App, you are already at a disadvantage. You want to build excitement and anticipation for this exciting new tool your church will be utilizing. Spend a few weeks ramping up the promotion before you launch!

 

Highlight practical ways a Mobile App will impact your members

For example, “If you happen to miss next Sunday’s message, you’ll be able to listen to that message through the app while you cook dinner or take an evening run.” Focus on how your church specifically plans on using the Mobile App in the day-to-day life of the body.


 

Preparing for Launch

Once your app is configured and published, you can avoid some potential obstacles to adoption by doing the following:

Identify a Mobile App Lead

Select one of your staff or Key Leaders to serve as the primary contact for your members. They will invariably have questions about the functions, privacy, and security of the app. By having a point person, you can more effectively address any concerns and champion the app in your congregation.

Employ some in-house testers

Use your staff or key leadership as the initial guinea pigs for the Mobile App. Have them use the Mobile App for a week to identify any functionality issues that need to be addressed before your launch. Check for accurate spelling and grammar, image formatting and to get some initial feedback.

 

Link Directly to Your App

Don't waste your members' time searching the Apple or Google Play Stores!

Under the Promote icon (megaphone) we provide two easy ways to link directly to your app.

 

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(1) Link to our Pre-built Landing Page. 

We provide a pre-built landing page directly linking to your church's Mobile App. Just link to this page from your website or social media or include the link in an email or text!

 

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Example: See Destiny Church. They've created a great website section promoting their app and used the link to the pre-created landing page.

 

(2) Embed App-Store Buttons on your Website 

Create a page on your website to promote your Mobile app and use our Embed Code to add Apple & Google Play Store buttons that link directly to your App!

 

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Lead from the Front

When you are ready to roll out your Mobile App, make it a big deal in the life of your congregation. Highlight its release through all your communication channels. Share about it during service announcements. If you're the pastor, tell your members how you're using it! You could consider doing an Adoption Contest through your Small Groups or Sunday School classes. Whatever your strategy, execute it with enthusiasm! People will follow your lead!

 

🎉 If you are excited about our Mobile App, then your congregation will be as well. 🎉

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