Using Social Media to Promote Your New Giving Platform
Objective
This article explains how to use social media to promote your new giving platform. By sharing engaging posts on platforms like Instagram and Facebook, you can drive traffic to your giving page and increase donor adoption.
đź’ˇ Why Use Social Media?
Social media is a powerful and cost-effective tool to reach your congregation, keep giving top-of-mind, and increase engagement. Sharing regular, meaningful reminders encourages consistent generosity and creates more touchpoints between your ministry and its givers.
Instagram Post Tips
đź“Ś Instagram does not allow clickable links in post captions.
-
Include a clear call to action that directs people to your profile’s bio link
-
Update the bio link to direct to your giving page (consider seasonal updates)
-
Keep posts short, visual, and compelling
Example:
“We’re so excited about our new giving platform! Set up your gift in just a few taps.
đź’» Tap the link in our bio to get started!
#GiveOnline #YourChurchName”
Facebook Post Tips
👍 Facebook allows clickable links—use this to your advantage!
-
-
Include the direct link to your giving page in the caption
-
Use photos of your own givers or events to make posts personal and relatable
-
Keep the tone warm and encouraging
-
Example:
💡 “We’ve launched a new, easier way to give!
📱 Click here to check it out: [Insert Giving Link]
Your generosity makes a difference every day. Thank you!”
(Featuring a photo of a smiling volunteer or family from your congregation)
Â
Social Media Image Post Samples:
Have Questions or Need Help?
If something isn’t working right, we’re here for you!
- Technical Support:Â Technical support's primary role is to assist if the product is not working as expected. For more personalized assistance and walkthroughs, we offer paid services.
- Product Help:Â Visit the Help Center for tutorials and resources, including product documentation and best practices.
- 24/7 Chatbot Support: Our Help Center chatbot can answer common questions any time—day or night.
- Personalized Support: Contact the Sales Team at sales@ministrybrands.com for guided help through our paid services.
💡 Pro Tip: Be sure to explore free resources in the knowledge base before requesting additional support.
Updated