Announcing Your New Giving Platform via Social Media & Text

Objective

This guide explains how to announce your new online giving platform using social media and text messages to increase visibility and adoption.

💡 Why Announce via Social Media & Text?

In addition to communicating this change from the pulpit, email, and website, it's important to tap into more passive mass communication options. Sending a text or posting to your organization's social media profiles can create a push notification right to your giver's device, increasing visibility and adoption. Providing the link to your new platform allows givers to act instantly.

How to Announce Your New Giving Platform

Use the sequence below as a guide for a 3-touchpoint communication push. Sample images have been provided for use on your social platforms if you do not already have graphics.

Text Sequence 💬

• Text 1: On [day], we are launching a NEW online giving platform! Head to [site] for all of the details.
• Text 2: Have you checked out [site] yet? It launches in T-minus 7 days. We're so excited to see what God will do with your generosity!
• Text 3: Our new online giving platform is LIVE! Here’s how you access it: [link to site or app store]. Questions? Text back [number] and we’ll reach out.

Social Media Post Sequence 📱

• Post 1: On [day], we are launching a NEW online giving platform! Head to the link in our bio for all of the details.
  
• Post 2: Our NEW giving platform launches in T-minus 7 days. We're so excited to see what God will do with your generosity!
  
• Post 3: Our new online giving platform is LIVE! Here’s how you access it: [link to site]. Questions? Send us a message! We're here to help.
  

Important Notes

• Visibility: Using social media and text messages creates push notifications that increase visibility and adoption.
• Instant Action: Providing the link to your new platform allows givers to act instantly.

Have Questions or Need Help?

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💡 Pro Tip: Be sure to explore free resources in the knowledge base before requesting additional support.

Updated May 08, 2025 07:23