In addition to communicating this change from the pulpit, email, and website, it is important to tap into more passive mass communication options as well. Many churches have a mass text tool and/or social media.

Sending a text or posting to your organization's social media profiles can create a push notification right to your giver's device increasing your visibility and adoption. Additionally, you can provide the link to your new platform so they can act instantly.

Use the sequence below as a guide for a 3-touchpoint communication push.

Note: Sample images have been provided for use on your social platforms if you do not already have graphics.

Text Sequence 💬

Text 1: On [day], we are launching a NEW online giving platform! Head to [site] for all of the details.

Text 2: Have you checked out [site] yet? It launches in T-minus 7 days. We're so excited to see what God will do with your generosity!

Text 3: Our new online giving platform is LIVE! Here’s how you access it: [link to site or app store]. Questions? Text back [number] and we’ll reach out.

Social Media Post Sequence📱

Post 1:

On [day], we are launching a NEW online giving platform! Head to the link in our bio for all of the details.

Post 2:

Our NEW giving platform launches in T-minus 7 days. We're so excited to see what God will do with your generosity!

Post 3:

Our new online giving platform is LIVE! Here’s how you access it: [link to site]. Questions? Send us a message! We're here to help.